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Your course
Work through each track in order — complete a module to unlock the next.
Get Started
Put your Durango business on the map and connect your data.
Your Business on Google
Claim and complete your free Google Business Profile so Durango customers can find you.
Get Found Everywhere
Make your name, address, and phone number match across the web.
Connect Your Data
Link Google Analytics and Search Console so you can see what's working.
Website Basics
Fix the words search engines read first on every page.
Build Momentum
Earn reviews, target the right words, and publish content that ranks.
Reviews Engine
Ask for reviews the right way and respond to every one.
Keywords That Matter
Find the exact phrases Durango customers type into Google.
Content That Ranks
Plan and publish helpful pages and Google posts.
Structured Data
Help Google understand your business with schema markup.
Go Further
Speed, competition, links, and a monthly rhythm that compounds.
Speed & Experience
Make your site fast and easy to use on phones.
Know Your Competition
See who ranks above you and why.
Links & Authority
Earn mentions from trusted local sources.
Measure & Iterate
Build a simple monthly rhythm that compounds.